2020-2021 Catalog 
    
    Mar 28, 2024  
2020-2021 Catalog [ARCHIVED CATALOG]

BMT 130 - Social Media Marketing (3 Credits)


This course explores various activities related to social media marketing, including target market identification, identifying appropriate marketing strategies, analyzing performance metrics and using tools to manage and monitor social media activity. Lecture Hours: 39. Prerequisite(s): BMT 102  with a grade of “C” or better or permission of the department head. Usually offered in the spring.