2021-2022 Catalog 
    Dec 01, 2023  
2021-2022 Catalog [ARCHIVED CATALOG]

BMT 130 - Social Media Marketing (3 Credits)

This course explores various activities related to social media marketing, including target market identification, identifying appropriate marketing strategies, analyzing performance metrics and using tools to manage and monitor social media activity. Lecture Hours: 39. Prerequisite(s): BMT 102  with a grade of “C” or better or permission of the department head. Usually offered in the spring.