2020-2021 Catalog 
    
    Nov 26, 2020  
2020-2021 Catalog

Business Management, Social Media Specialist Concentration, A.A.S.


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Program Code: BMT.AAS.SOM

This program prepares students to support an organization’s social media efforts. Students focus on web-based communication skills, the computer software needed to manage and assess social media plans, and social media marketing.

First Year


Second Year


Symbol(s)


* This course has a prerequisite.

Learning Outcomes


Graduates of this program should be able to:

  1. Describe activities occurring within the basic functions of a business;
  2. Create and communicate written and oral reports for internal and/or external stakeholders;
  3. Demonstrate business skills and knowledge in a workplace setting and exhibit professional behaviors as per the standards of the respective agency; and
  4. Demonstrate social media communication, planning, execution and assessment skills.

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