2024-2025 Catalog 
    Apr 15, 2024  
2024-2025 Catalog

Business Management, Social Media Specialist Concentration, A.A.S.

Program Code: BMT.AAS.SOM

This program prepares students to support an organization’s social media efforts. Students focus on web-based communication skills, the computer software needed to manage and assess social media plans, and social media marketing.

First Year

Second Year


* This course has a prerequisite.

≈ This course has a corequisite.

Learning Outcomes

Graduates of this program should be able to:

  1. Describe activities occurring within the basic functions of a business;
  2. Create and communicate written and oral reports for internal and/or external stakeholders;
  3. Demonstrate business skills and knowledge in a workplace setting and exhibit professional behaviors as per the standards of the respective agency; and
  4. Demonstrate social media communication, planning, execution and assessment skills.