Business Management, Social Media, Certificate

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Program Code: BMT.CERT.SMC

This program provides students with an introduction to social media marketing and its uses in supporting business operations. Students focus on communication skills, general business knowledge and the importance of social media in modern marketing strategies.

Certificate Requirements

Summer II

SDV 100 - Fundamentals of College Study (1 Credit)

Fall

BMT 101 - Introduction to Business (3 Credits) *
BMT 102 - Marketing (3 Credits)
CMP 130 - Introduction to Web Development (3 Credits)
ECO 120 - Survey of Economics (3 Credits) *
ENG 101 - Fundamentals of English I (3 Credits) *

Spring

BMT 130 - Social Media Marketing (3 Credits) *
OFT 155 - Word Processing (3 Credits)
MTH 152 - Statistics (3 Credits) *
and
COM 102 - Introduction to Human Communication (3 Credits) *
or
COM 110 - Mass Communication (3 Credits) *

Symbol(s)

* This course has a prerequisite.

Learning Outcomes

Graduates of this program should be able to:

1. Describe activities occurring within the basic functions of a business;
2. Identify and describe core concepts of marketing in business; and
3. Identify and describe core concepts of social media marketing strategies.